The lead-nurturing process sounds easy in theory, but the practical execution is where marketers miss their mark.

Building relationships and connections requires patience, consistency, and relevant knowledge. It requires direction. Without the basics, marketers would be going around in circles.

So, where do they begin?

For a 360-degree map of the customers’ journey, specific ingredients have a central space in the recipe. And this infographic helps underscore the ones that can help pep up your marketing strategies.

The only reason third-party data and buying lists still work is because the organizations that outsource them are desperately trying to showcase marketing metrics.

But then, how do you move beyond this?

You identify and attract targeted leads. And make no mistake, you want to attract the right leads.

For effective lead scoring, the focus shouldn’t be merely on data.

Data sure is a goldmine, but for scoring accuracy and efficiency, it just isn’t enough. Even the predictive lead scoring best practices aren’t just about setting up a machine and letting it do its job.

The process requires much more than this – keeping the fundamentals in mind.

Creating value through content is thought to be complex. You never know what might catch your audience’s attention.

But, there is a structure you can follow called the Value Framework. It’s based on the simple idea of having an authentic voice.

A necessary step to counter mass-produced content.

Marketing is mostly about grabbing attention. But in this attention-deficit economy, what would get modern marketers the desired results? Audio podcasts.

Podcast marketing has become a marketing goldmine. And with digitalization rooting itself into our future, this could be marketers’ next big thing.

Take a look at the perks it can offer.