Events can transform business dynamics, but organizing them involves a lot of behind-the-scenes work. Keeping up with the latest trends gives a cutting edge to your marketing plan.

Event marketing combines planning, execution, and promotion to achieve business awareness, brand credibility, and audience engagement. It is an essential ingredient for building relationships with the target audience and driving the sales cycle.

Technologies like AI and GenAI are transforming business functioning, and events are no exception. The world of meetings is also evolving, integrating digital tech to engage with potential prospects. To stay ahead of the AI wave, know-how of the top event marketing trends will promote brand success.

With an array of innovations surrounding us, it can be daunting for marketers to keep track of what’s in and what’s best to boost inbound strategy. We’ve prepared a comprehensive list for you to incorporate into your marketing programs.

Event Marketing Trends: Must-haves for 2025

Let’s look at the most trending techs this year has witnessed.

1. AI integration

AI and Gen AI offer a dynamic market with a diverse set of tools to choose from. In 2024, there has been a rise in experimentation with AI for campaigns and event planning. It does not come as a surprise that these technologies also inspire event planners to discover new ways of enhancing customer experience. A key feature of AI integration is automating tedious operations and doing it flawlessly. Marketers can experience seamless outsourcing and management with the emerging tools.

2. Involvement of modern technology

Planning and executing an event comprises several elements and departments, each managing a specific portion. It may all seem chaotic with challenges such as staffing shortages, late deliveries, and budget restrictions. But thanks to technological advancements, you can sail through these hurdles. Tech innovations can take the collaboration between event planners, suppliers, and venues to the next level. For instance, design tools can support better visualization of how the venue will look like. What’s more— scheduling and invitations can be automated.

Technology competency is no longer a buzzword, it is the need of the hour. Implementing the latest innovations enhances brand awareness and organic lead generation. Event marketers can utilize technologies such as AI, data analytics, and automation in their stride to amp up performance engagement. They must also consider applying a single-platform and cloud-based technology to store previous bids and contracted rates.

3. Social media

The era of social media brings together people from all corners of the world. You can leverage different channels to promote upcoming events, attract more attendees, and track engagement. It also opens up walls of communication with audiences of diverse demographics. When you get to know them, it provides you the opportunity to tailor events and campaigns that would generate a good response.

4. Mix of in-person, Hybrid & Virtual Events

Since the world is increasingly adopting digitization, why not extend it to events? 2024 has welcomed the hybrid era, a mix of virtual and in-person sessions that can accommodate a diverse audience. It can greatly expand your brand presence and increase the scope for brand loyalty. Integrating technology can improve customer engagement and allow you to host more virtual events. The blend of these event formats is more like a response to the evolving needs and preferences of potential prospects.

For instance, although in-person events promote immersive experiences, they can consume significant resources. They are demanding in terms of time, energy, and finances. When you mix in-person with hybrid and virtual seminars, webinars, and meetings, you expand your reach, given the diverse audience preferences and constraints.

5. Centralized event marketing

If you are in charge of organizing events, you probably have hands full with a complex set of intertwined tasks, from registrations to interacting with partners and sponsors, overseeing the entire program, managing speakers, and so on. While event marketing is a powerful approach to building customer connections and showcasing brand expertise, planning, executing, and measuring performance can be exhausting. This is where the trend of a centralized event marketing system comes into place. It is a software solution that manages all aspects of an event, streamlining the process and optimizing the outcomes. 

Over the years, CRM and marketing technologies have worked with centralization, and now it is time to sync it with event technology. Centralized marketing can help you conserve time and resources, improve consistency and quality, increase reach and engagement, and optimize performance. It eliminates the struggles of a single system and offers a cost-effective, flexible platform. Organizations can adopt a centralized framework for strengthening connections with suppliers, investing less time in data consolidation and more time adding value to the attendees.

6. Implementing Sustainability

B2B companies realize the significance of becoming eco-conscious and consider implementing sustainability initiatives. With the UN launching SDGs, integrating sustainability, although challenging, can be feasible. For instance, in your next event, you can choose to adopt some of these measures:

• Managing waste disposal and recycling
• Electronic waste management and reuse
• Using bamboo and other sustainable alternatives to plastics wherever applicable
• Planning the logistics carefully so there is regulation of carbon footprint

What’s more— when promoting events, including virtual ones, you could show off your green credentials to win like-minded sponsors and attendees. After all, it’s not just about following the event marketing trends but leaving a positive and lasting impact on the people and planet.

7. Value-based Marketing

Studies indicate that over 70% of millennials consider experiences more valuable than material possessions. Focusing on delivering human-centric, less sales-oriented events will work in your favor. When you apply a value-oriented approach, it appeals to the values and ethics of the customers, and they resonate with your brand better. It’s no longer just about products and services. Addressing the values of the target audience portrays an image of the brand that they feel connected to.

Value-based marketing conveys to consumers how they will benefit by doing business with you. As you work towards aligning with your target accounts, pay attention to their desires and motivations. Research and find out the type of value most likely to influence them in your favor. Once you know the values, it will be easier to customize a value-based proposal.

8. On-demand Events

An on-demand event means one that can be accessed by interested prospects anytime. It creates a fine balance between attending an event and aligning it with the work schedule. The access to on-demand content can be beneficial to the brand as well as the audience. They can learn insights about market trends and the latest innovations that can amplify their brands by choosing an on-demand slot matching their convenience. Some companies also offer these online free of cost. High-quality on-demand content can enable you to continually deliver value-based material, with impacts lasting long after the initial event.

9. Personalized Events

Although the modern audience is adaptable and satisfied with in-person or virtual events, the element of personalization never loses its touch. However, before launching a customized event, it is important to understand your audience and gather relevant data. Personalization can be a real game-changer. The number of potential attendees, activities, and relevant content to address their needs will guide you in planning the best event.

When you tailor events as per the unique tastes and preferences of the audience, it helps cater to a diverse audience. Imagine throwing a surprise party for a friend without considering their preferences, compared to one where you have curated them to their likes and dislikes. Personalized events can deliver a more impactful experience for the clients, and are likely to resonate with more individuals.

Final thoughts

Launching events offers a remarkable opportunity to connect with customers and highlight your expertise. When done well, event marketing can help build brand loyalty, increase lead generation, and improve the overall customer experience. This industry domain is ever-changing, but if you implement these projected event marketing trends, you already have an advantage. You can use technology to navigate through the various components involved in making an event happen. In this way, you can reduce the stress of doing all the work and focus on connecting with the prospects.

Whether you are hosting a virtual or an in-person event, converting the attendees into leads is an important objective. But how can you accomplish that in an era of omnichannel marketing?

A lot goes into an event, from vigorous planning, investing, and resources to managing expectations. You work hard organizing an ideal event, deciding the location, shortlisting the attendees, and putting everything together. When the day finally arrives, you eagerly check the registration desk, keeping an eye on the number of event lead.

But here is the thing. Even if you have a large turnout, it doesn’t mean they will convert into leads. There could be scenarios when you have a good turnout, yet no lead conversion!

And there could be several reasons for this. Let’s not forget event lead generation is a critical aspect of an event marketing program. What’s important is to identify ways to convert the attendees into leads. In this article, we will cover all the essential pointers that will help you ace your next event and bag those target accounts.

How Event Marketing Fuels B2B Lead Generation?

85 % of B2B marketers depend on lead generation to grow their client network. Event marketing can pave the way for attracting more clients to your business. The main agenda behind planning events like conventions, trade shows, and product demos is to connect with your customer base and acquire event leads. It also allows you to showcase your brand expertise and how you will resolve audience pain points.  Here’s how hosting events can benefit your business.

Enhances Communication with Prospects

When you speak to your audience through virtual communication or in-person events, it enables them to put a face to the brand. Direct interaction strengthens the bond between customers and your brand. It’s far more effective than them reading a blog or post about your brand. Presentations are also a means to engage with the audience and involve their views and opinions. It allows a free flow of conversations and provides scope to address their questions.

Attracts clients through word of mouth

Audience engagement on social media and at the event can be measured with metrics but how will you know the customer’s perception of your brand? Word-of-mouth can increase audience reach, and the way to go is to launch an event that generates a response. You can also find bloggers who would write about your brand or a particular event. If people like the events and connect with your brand, they will talk to others, bringing you more customers. The more people talk about your brand, the more leads you generate.

Online Events for Event Lead Generation 

A hybrid or virtual event usually attracts a broad client network, increasing your chance of acquiring more leads. It opens up opportunities to get a global audience miles away from your location. What gives these an added advantage is you can record them. You can share glimpses of the recording on your social media. The entire webinar video could be available on your website for users to subscribe and download. In this way, you increase your outreach.

Event Lead Generation Strategies

When you organize an event, you need to be proactive while it is happening. Whether you are hosting a webinar or an on-site event, it’s important to act. Focus on identifying the high-value accounts and implement these steps to get them on board.

1. Networking

We cannot emphasize more on the word ‘network’. You have organized an event, and the attendees have shown up. Talk to them, connect, understand them better, and mention key features of your brand. When you interact with the prospects, you develop strong relationships, holding the potential to convert into leads. Exchanging contact details is also a good idea for your clientele to reach you.

2. Performing lead scoring on-site

We know you would be tied up, checking the attendee list and making sure all is perfect. But without a lead score, the event is less likely to give you the desired outcomes. The best way is to start scoring leads right after you talk to the prospects. You can build a system that makes it easier for you to track the conversations and the list of priority prospects. Then, you can assign each customer a score out of 10, a higher score representing a high interest in doing business with you and vice-versa.

3. Take Notes

Lead qualification can seem cumbersome, especially if sales reps don’t add any lead context. What happens many times is the sales rep of the event and the account executive who contacts prospects later, are different people. This is why it is a good idea to maintain notes for each lead captured. It could also be used as a reference sheet for others to follow up with prospects.

4. Social Media Marketing

The world has gone digital, and social media is no exception. Before launching an event, create a social media presence. Once the event is wrapped up, you can promote the highlights or live streams on channels your prospects frequent. After an event, reach out to them through messages on social. Such prompt actions can drive more organic leads.

5. Referral Marketing

This approach relies on the network of existing customers and their credibility to attract new ones. Do not hesitate about the idea of asking prospects to put in a few good words for your business to their colleagues and contacts. A referral can enhance brand awareness and improve the probability of closing deals.

6. Share relevant information

While talking to your prospects, shelling out general information about your business may not get you far. The objective is to convey how your business will address their concerns and why they should preferably choose your offerings. When preparing the list of invitees, research the clientele and keep some key points at hand. Include some of these in the event presentation or brief. When prospects can resonate with your brand, it would shift their perspective on the business, promoting the sales cycle.

7. Use Sales Enablement Tools

Interactive content like brochures videos or podcasts highlighting features about the company can be a great tool for lead capture. What you cannot communicate through conversations, such content does so in your favor. Videos and podcasts can explain the offerings more engagingly. The sales reps should always have relevant resources at hand. You could also arrange for a screen displaying the features of the brand. Visual content can create a lasting impact on the clients, promoting brand authority.

8. Conduct performance analysis

While using event strategy as a part of your marketing plan, allot time and resources toward performance analysis. Track the responses you received on social media and the website engagement. Maintain a record of the engagement, including audience queries, and evaluate the statistics. This will give you enough data to plan your strategy forward from there.

9. Follow-up with Event Leads

Following up with a lead after the event will act as a catalyst for lead generation. It is equally important as the event itself, and you must make the most of it. But promptness is a must-have when it comes to following up; any delay would dilute the purpose. Follow-up emails are an opportunity to share additional resources, links, and any relevant data that would strengthen the brand image.

10. Always have a Plan B in your Pocket

An event can bring a mix of outcomes. It can all swing in your favor, or there may be surprises. For instance, the high-value prospect you were looking forward to closing a deal with may decide not to attend the event. Or you may experience a smaller turnout than expected. A backup plan will help you in such circumstances. Instead of relying on plan A, design a solid contingency plan to come out strongly irrespective of the event outcomes. It could be as simple as emailing the target prospects and sending them a link to the event.

Closing thoughts

This comprehensive list can help you generate leads at and after an event. Focus on clearly presenting your brand message and fostering a connection with the audience. Utilize their presence at your event to your advantage, and network as much as possible. Add a layer of efficiency by following up with the prospects who showed interest. When you plan events, leverage them for generating and nurturing leads. However, lead generation is an ongoing process, demanding time and resources. A robust strategy can empower an entire event and its outcomes.

Event marketing continues to evolve – what works today will be irrelevant tomorrow. Which tried and tested strategies can help you boost your ROI?

A typical B2B sales deal can take 4 – 8 months to reach its final stage. The recent shift towards hyper-personalization and customer-centricity has made the already complicated B2B sales cycles more competitive.

Recent studies also show a slight increase in marketing spending by organizations in the post-COVID era. Of these marketing spends, almost 6.5% of the budget is invested in events by the B2B marketing leaders.

From the data above, one thing seems clear – B2B events are a crucial marketing segment. Marketers and sales reps get to spend time with their prospects in a relaxed setting outside the traditional sales setting. 

B2B event marketing has many benefits – from connecting better with your prospects to having higher chances of conversion due to the personal touch missing from the sales calls. Let’s find out how can B2B event marketing help organizations increase ROI.

Importance of B2B Event Marketing

B2B event marketing helps you hit three birds with a stone. You can:

• Drives brand awareness
• Educate stakeholders about your product and services
• Boost your business growth

Here are some more reasons to help you understand the importance of B2B events: 

Networking: The most obvious benefit of B2B events is networking with like-minded peers like potential clients, partners, or industry leaders.

Lead Generation: Events can help generate leads and propel sales by positioning businesses instantly in front of their target customers.

Brand Awareness: Participating in or hosting B2B events is a great way to spread awareness about your business. You can tell people what you sell, your brand story, and your vision and mission.

Education: Events offer a chance to familiarize your target audience with specific products or services, industry advancements, and best practices.

Customer Engagement: They provide a forum for businesses to engage with existing clients, compile valuable feedback, and acquire insights.

Best Practices for Maximizing Your ROI from B2B Event Marketing

Understand Your Target Audience

Understanding your audience is the first step in any B2B practice. You must think about what your target audience would prefer. Are they more likely to prefer online events or in-person events? Do they prefer large-scale gatherings or more intimate meetings? Research their products/services, and plan things keeping them in your mind. Once you have a clear understanding of this, you can move ahead.

Setting Clear Goals and Objectives

Another basic yet crucial step is setting clear goals and objectives for your B2B marketing strategy. Asking these questions to yourself can make your job easier:

• What are your aspirations for these events? 
• Do you want more leads, or do you want to increase awareness about your brand or establish thought leadership in your industry? 

Once you know what outcome you expect, you can work towards your event platform strategy to achieve those objectives.

Creating a Compelling Event Page

Event platforms are vital for B2B marketing success, and one of the key factors in this case that it is imperative to mention is designing an engaging event page. Thus, the page combination should contain all basic information about the event in terms of date, time, location, and agenda, as well as the position of the given event as the attending opportunity. What is in it for them to be coming to your event? Will they get to mingle with business representatives, explore more about novelties and advancements in the sphere, or listen to appealing speeches? The inclusion of the above information crisply and prominently will assist in bringing in more audiences or registrants.

Using Social Media to Promote Your Event

Social networks are one of the best platforms for spreading information about any event and attracting the attention of the general public. To get the most out of your advertising, develop a social media plan that calls for constant posting in the run-up to the event. Also, include appropriate hashtags that are popular in your niche, and include industry influencers and organizations in the post.

Apart from this, you could also use a specific hashtag that would be connected with the event and carry out a small contest or give away something to share the event with friends. During the event, you should also urge the attendees to post their experiences on their social media accounts, preferably with the event hashtag. It will increase engagement, trigger the curiosity of people about the event, and allow you to reuse content in future promotions.

Utilize Interactive Features and Tools

You should provide them with moments to remember you. It could be from open debates, and Q&A sessions, to lively polls and open voting, or any other breakaway section using the breakout rooms option. There are many ways in which an event platform can allow the building of interactive functionality and features for particular events to make them engaging and, therefore, memorable. For example, you can add stage polls, questions, and answers or even break out sessions to the event schedule. In this way, you ensure that you offer the attendees something that they are to interact with the attendees and your brand and share with others, giving you better coverage.

Following Up with Attendees and Measuring Your Success

Post your event, communication should not stop. You need to continue engaging your audience and get feedback. Ideally, it is beneficial to supply the attendees with an e-mail saying thank you and possibly ask some questions or consider providing a coupon for a future event for special offers. It can promote goodwill and sustain interest amongst the target attendees towards the brands frequented by them. Moreover, evaluate your effectiveness in similar terms, namely, attendance, social activity, and leads obtained. The following information will help you to adjust your tactics for the subsequent projects and increase the ROI.

Conclusion

In short, event platforms are like supercharged meeting places for businesses to connect with future customers. By planning your event with clear goals, making it entertaining online, and using cool features to keep people engaged, you can totally ace it. You need to track how well your event does and keep trying new things to make your next event even better.

Engaging with your audience and building meaningful relationships can be challenging. Use these top 10 email marketing platforms to simplify the process.

Email marketing, a form of direct and digital marketing, is highly effective for several reasons. Whether you use email marketing as your primary marketing tool or as a supplement to other forms of direct marketing, it is a cost-effective strategy for driving sales.

Whoever said email marketing is dead might not have been aware of these stats:                         

• More than 4 billion people worldwide use email, so you can meet customers with sales, marketing, and information. 
• Email marketing seems to be improving over the years, and nearly 67% of email marketers reported an increase in open rates. 
• The 2025 email marketing benchmarks report by GetResponse shows an average unsubscribe rate of 0.09% for America.

Crafting the best email marketing strategy depends on your needs and budget. We have curated some of the best email marketing strategies to help you choose the perfect one.

Why Choosing the Right Email Marketing Platform Matters?

Among the millions of options, picking the one suitable for your business can be scary. And, we are aware that the word “free” is the only one that can attract any marketer looking to cut down on the budget that is already shrinking. However, it is necessary to look beyond price when selecting the right tool. Sure, there are many free tools too that solve your problem, the point is to look to choose value over money. Because a one-time investment can be your lifetime returns. Statistics say that email marketing is on top for the return on investment it drives – a whopping $36 for every $1 spent. So, now you know there are good returns, but sowing better seeds can help reap better results.

Criteria for Evaluating Email Marketing Platforms

Here are some of the basic but essential criteria for a good email marketing platform: 

Contact Management

The base for all your email marketing platforms is your contact list. With email marketing software, you can store the names of your contacts and email addresses in a secure manner. Many tools also allow you to collect further information, like an address, a birth date, or any other custom contact information.

Most platforms should allow you to add contacts manually, import them from an existing file, or set up a form that you can embed on your website that collects information and automatically adds the contact information to your list. 

Basic List Segmentation

The majority of email marketing platforms available in the market have basic systems for segmenting your contact list. For example, you can create specific lists for different groups or apply tags to contacts to label them. 

Segmenting your list allows you to send targeted emails to specific segments of your list, increasing conversion.

Email Templates

Most email marketing platforms make it simple to send emails by offering pre-made templates for simple emails, newsletters, and promotional emails. You can use these and edit them to fit your needs, saving time and frustration. 

Drag-and-Drop Email Builder

A common email marketing software feature is the drag-and-drop builder. It allows you to custom-create your emails by choosing various elements and dragging them where you want them to appear in the email. You can customize some of the existing templates by adding your favorite elements through drag and drop.

Email Scheduling

A scheduling feature allows you to set up your emails in advance and schedule them to go out on the day and time of your choice.

Simple Automation

Thanks to the automation hype, even the free versions of email marketing software offer basic automation features, allowing you to set up emails activated by ‘triggers.’ 

The welcome messages you get after signing up on various platforms are all automated emails. You have to set up your email list, and voila! You can save time and effort by not having to send an email manually every time you acquire new subscribers.

Top 10 Email Marketing Platforms

1.ActiveCampaign

Email marketing, automation, and even CRM are all in one place in ActiveCampaign. It is really user-friendly and cheap, with plans that depend on the features you need and the size of your contact list. Moreover, it has the latest innovations, such as website visitor tracking, emails targeting the user, and a chatbot. ActiveCampaign is also a good match for e-commerce platforms and is an advantage if you own an online store.

2. Mailchimp

If you are a freelancer, a startup, or a small business on a shoestring budget, Mailchimp is a good choice for you. It is simple to use, and everything you need for email marketing and automation is there. Moreover, it has many recommendations to help you enrich your campaigns, such as the subject line helper and the content optimizer.

3. Aweber

The Aweber is another excellent first step for businesses not ready to invest more money. They possess numerous features to simplify things – for instance, the pre-designed templates, the AI design assistant, the drag-and-drop builder for emails and landing pages, and even the marketplace where you can find pre-built campaigns. They also have some automation features to assist you in the smooth transition to the automatic mode.

4. Hubspot

HubSpot is a well-known software in the CRM and email marketing domains. They offer a free version of their email marketing platform that enables you to design and automatically manage campaigns and automation for no cost. Though, the main reason for using HubSpot is how it can be integrated with their other software, specifically, the CRM. It enables you to get more information from your subscribers and to personalize your emails even more. Moreover, they have characteristics like calculating the best time to send emails for a higher open rate and the high percentage of email deliverability, A/B testing to see which emails work better, and printing out the reports to monitor your progress.

5. Sendinblue

Sendinblue is the perfect choice if you want something at a lower price with all the services you want. They offer a robust CRM included there, along with the possibility of customizing your automation, segmentation, and integrations. It may take longer to be familiar with it than some of the other choices, but it has some pros like SMS marketing, pre-designed email templates, and email triggers that you can set up based on the behavior of the people on your website.

6.GetResponse

GetResponse is another solid option for beginners. They offer a wide range of essential features:

• email marketing
• basic automation tools, 
• landing pages, and 
• list management. 

The nice thing about GetResponse is that you can easily add more features as your business grows and your marketing needs change.

7. Drip

Drip is an email and SMS marketing platform for businesses that run independently on e-commerce. It is compatible with most of the major online shopping platforms and provides you with automated campaigns that will boost your sales. Although there is no free version, Drip limits the trial to 14 days and the pricing is quite simple and depends on the number of contacts.

8.  Zoho Campaigns

The Zoho Campaigns features a drag-and-drop email editor with automation tools and CRM integration. Zoho, the cloud software company, provides a free version that can accommodate up to 2,000 contacts and charges its customers reasonably for the paid plans. Some marketers might feel that the interface looks less advanced in comparison to some of the competitors.

9. MailerLite

MailerLite is an email marketing platform for different businesses like e-commerce stores and bloggers. It has a free plan for up to 1,000 subscribers with unlimited emails and a drag-and-drop editor. The only problem is that it does not include templates in the free version. MailerLite is a tool you can use with website and landing page builders.

10. Campaigner

Campaigner is a marketing automation platform intended for teams with a high level of marketing experience. It has the latest and most useful functions like segmentation, automation, reporting, and landing page creation. The Campaigner plan is not free and can be expensive, but a 30-day free trial is a good option for businesses to gauge whether or not the tool is suitable for them.

The Bottom Line

In conclusion, choosing the best email marketing platform results from an in-depth analysis of your needs and budget. If you want to interact and communicate with your audience through email, you should think about using one of these email service providers. All these providers are the best and will help you to do the work proficiently. You can send email newsletters, offers, updates, and so on to your email clients and people globally through a single platform. Using the free trials will let you know if it will be perfect for your current marketing workflow. By spending time picking the best email marketing tool, you can use email marketing for success. 

Inaccurate or irrelevant data can never lead to marketing success. You need enriched data with the power of Lead Enrichment tools to unlock a potential market.

A competitive business ecosystem demands data-driven marketing strategies so that campaign efforts are not in vain. Without data accuracy, the best campaigns fizzle and result in prolonged sales cycles. The recipe for successful strategies or targeted marketing campaigns is accurate lead data or enriched leads. Lead enrichment is all about creating detailed and updated profiles of prospects to help enterprises boost their ROI. 

In this article, we delve into the concept of lead enrichment, explore its offerings for the marketing team, and dig into some lead enrichment tools in vogue. 

Lead Enrichment defined

Lead enrichment is the process of adding all the relevant attributes to lead data that goes behind just basic contact details. The idea is to add additional information to lead data, like job title, company size, industry, social media profiles, historic buying patterns, and more. 

It is as simple an idea as to add as many details to a lead so that lead stage definition becomes crystal clear to the sales and marketing team. 

You can accomplish this data-gathering process by leveraging third-party data or lead-enrichment tools.

In a survey, 40.6 percent of respondents confirmed they could get better conversions with the help of one-to-one outreach. Addressing buyer challenges proved crucial for successful campaigns, say 37%.

How does Lead Enrichment benefit a business?

Amidst other advantages, the lead enrichment process predominantly helps marketers segment leads strategically and tailor their strategies accordingly. The other benefits include:

Data comprehensiveness

The lead enrichment mechanism helps in data comprehensiveness and enhances the quality of leads by adding the minutest details of prospects, like past-purchase behavior, company size, decision-making ability, and more. 

Bespoke marketing

Because you have a blueprint of the lead’s consumerism, you know how to strike the right chord in your marketing and sales process through personalization. An enriched leads database allows you to design personalized marketing campaigns and one-to-one outreach activities. 

Enhanced engagement

Personalization is a powerful tool, which when accompanied by lead nurturing, fosters enhanced lead engagement. 

Better lead conversion

Steps like accurate lead qualification, personalization, and nurturing help in improved lead conversion through shorter sales cycles. 

Leading Lead Enrichment tools worth your investment

Having discovered the advantages of lead enrichment, the next step is to explore the leading tools available in the market. Gauge the enlisted Lead enrichment tools to find the one that would elevate your marketing to the next level. 

Clearbit

Clearbit is renowned for its fast and reliable data enrichment through details like company information, technologies used, and social media contacts. Its top features include real-time data enrichment and segmentation ability. You can add this to your tech stack through three pricing options: Free, Business, and Powered by Clearbit, as per budget and requirements.  

Cognism 

It is popular for its accurate B2B email and phone number-finding capabilities, along with deep company and contact insights. The Cognism on-demand verified mobile data suite termed Diamond Data helps you find accurate contact details. Additionally, it is GDPR and CCPA-compliant and easily blends with your existing CRM.  

FullContact

Focuses on personal data enrichment, finding social media profiles, and other online contact information for individuals. Its USP lies in offerings like Individual omnichannel identifiers, Advanced demographics filters, and improved customer segmentation. Optimize your investment by scheduling a sales call with them and selecting your package. 

ZoomInfo

ZoomInfo is a veteran in the field, providing comprehensive B2B contact and company data, ideal for large sales teams. It is a leader in churning US lead data and is used primarily for gathering US-based lead data. Its AI-driven capabilities help marketers uncover hidden patterns and trends to craft better marketing strategies. 

Demandbase

Demandbase is a popular tool that offers a user-friendly interface with many customization options. Its AI-powered Data Enrichment capabilities, coupled with seamless integration with Salesforce and CRM, make it a popular choice for marketers and salespersons. If you have a team that works round-the-clock, its 24*7 customer support makes troubleshooting easier. 

Enricher.io 

It provides a flexible option with customizable data enrichment options and integrations with popular CRMs and marketing platforms. It doesn’t offer a free version, however, in case of dissatisfactory results, it has a 100% Refund Guarantee policy. 

Leadfeeder

Leadfeeder helps you get details of your website visitors and uncovers deep insights about their website behavior. Some vital information like pages visited pages, downloaded content, dwell time, and more help you gauge leads better. Such attributes help you understand the bounce rate of your website per page, propelling you to fine-tune your content and services as per the audience. Its free version 

How would you choose the right tool for your business?

Once you address your pain point, let us say inaccurate lead data, you will be sure that investing in lead enrichment tools would be a viable solution. But it is natural to feel overwhelmed with so many options on the go. Here are three tips to help you choose the right fit for your enterprise:

Data sources

Examine the data sources and geography that a tool uses to enrich your lead data and see if this resonates with your expectations. 

Integration

Choose a tool that seamlessly integrates with your existing CRM, so that all relevant and updated data is easily accessible by all teams across the table. 

Budget

Most importantly, analyze your budget and see if a tool fits the bill and helps boost revenue rather than acting as a cost to the company. Some tools offer free trial versions, albeit for a limited duration, and these help you gauge what the paid versions would help you with. 

User-friendliness

Opt for tools that are easy to use and do not entail hours of training during operational hours. The tools must be self-explanatory and offer easy-to-interpret infographics for quick analysis and review. 

Wrapping it up

In an age where smart work pays off more than hard work, leveraging business intelligence tools as such is not a luxury anymore. Without vetted and accurate data, an organization’s resources would be wasting time and effort, going in circles. Loading the database with incorrect contact details, targeting prospects who do not have the power to make decisions, and lack of intent data only lengthen the sales cycle. Harnessing lead enrichment tools unlocks a goldmine of verified data, which can help you enhance engagement, personalization, and conversion rates. It is about time enterprises choose an optimal tool aligned with their sales goals, ensure it is not resting on their tech stacks, and capitalize on its potential to generate revenue. 

Unwind at the intersection of technology and tranquility. Have AI Break!

ChatGPT has become a staple for users seeking information, assistance, and even a touch of humor. As AI systems like ChatGPT continue to redefine user interactions, the question of whether they deserve a break arises. Taking inspiration from Kit Kat’s iconic “Have a Break, Have a Kit Kat” campaign, we explore the creative realm where AI and relaxation intersect.

The Concept

The playful campaign by KitKat Canada drew inspiration from recent research conducted by Google DeepMind. The study revealed that even artificial intelligence can enhance its performance by taking breaks. The achieved precision rate stands at an impressive 80.2%, an opportunity astutely seized by the creative minds at Kit Kat.

Identifying the most impactful phrase as “Take a deep breath and work on this problem step by step,” KitKat’s agency Courage ingeniously linked this insight to KitKat’s iconic tagline: “Have a break.”

The advertisement opens by highlighting the incessant questioning directed at AI in today’s world. It proceeds to reveal a fascinating fact: AI exhibits greater accuracy when prompted to take a break. By encouraging users to say, “Have a break, then…” before posing their queries, the AI generates remarkably precise responses, Through innovative advertising technology, this campaign seamlessly integrates user interaction with AI, demonstrating how advancements in artificial intelligence can reshape advertising strategies.

The familiar jingle plays, “Have a break, have a Kit Kat,” but instead of humans, it features ChatGPT. The ad emphasizes the need for AI to take a breather, drawing attention to the constant influx of queries bombarding these virtual assistants. The clever tagline becomes, “Have AI Break”

Comparing this ad to the previous ad campaign “AI made this so we could take a break”

The ad campaign “AI made this ad so we could use a break” conveys a message about the role of artificial intelligence (AI) in advertising. The central idea is to highlight the capability of AI to take the lead in creating the ad, allowing humans to take a break from the creative process.

However, the campaign also implies that AI has its limitations and cannot entirely replace the unique qualities and creativity of humans. The phrase “so we could use a break” suggests that while AI can handle tasks, it doesn’t mean humans are obsolete.

The ad campaign “Have AI Break” emphasizes the importance of collaboration between AI and humans. The underlying message is that a harmonious connection between AI and humans can b2b lead generation services to better outcomes. By combining strengths of both, there’s a potential for more effective and creative results in advertising and other fields. The campaign encourages the idea that instead of viewing AI as a replacement for humans, it should be seen as a tool to enhance and complement human abilities.

This innovative approach

This innovative approach not only adds a touch of creativity to the user experience but also humanizes the AI, fostering a connection between users and ChatGPT. By acknowledging the virtual assistant’s workload and providing it with a moment to recharge, users are likely to perceive ChatGPT as a more dynamic and considerate entity.

Also check this out – Why This AI-powered Coca Cola Ad Is A Marketing Masterpiece

Business Lessons

What can businesses learn from this creative fusion of AI and relaxation?

First and foremost, the importance of user experience cannot be overstated. Incorporating creativity into the interaction between users and AI adds a personal touch, making the technology more approachable and user-friendly.

Moreover, the campaign highlights the significance of acknowledging the limitations of AI. While these systems are incredibly powerful, they are not infallible and benefit from periodic breaks. Embracing this vulnerability can lead to a more understanding and forgiving user base.

Businesses can also learn from the emphasis on user input. By encouraging users to play an active role in the AI’s “break time,” a sense of collaboration is fostered. It enhances the user experience and provides valuable insights for improving AI functionality, including in areas like demand generation where understanding user behavior is crucial for effective marketing strategies.

Conclusion

Kit Kat’s creative adaptation of its iconic campaign for ChatGPT introduces a refreshing perspective on the relationship between users and artificial intelligence. By acknowledging the need for AI to take a break, the campaign adds a human touch to virtual interactions and opens up new possibilities for creative user engagement. As businesses continue to integrate AI into their operations, lessons from this campaign can guide them in creating more empathetic, user-centric experiences.

After all, even in the digital world, everyone deserves a break.