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Ciente > Blog

A Lead Scoring Model : A Complete Guide

A Lead Scoring Framework To Realign Priorities

A Lead Scoring Model : A Complete Guide

March 28, 2025

Modern marketing and sales have discovered their treasure trove –

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Rethink: Importance of Brand Identity

Rethink: Importance of Brand Identity

March 27, 2025

Brand identities remain timeless. But organizations keep on turning a

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Consumer Decision-Making: Purchasing Value and Experiences

Consumer Decision-Making: Purchasing Value and Experiences

March 24, 2025

B2B buying isn’t linear or predictable. But brands can grasp

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Asking the right questions: BANT frameworks and beyond.

Asking the right BANT questions: BANT frameworks and beyond.

March 21, 2025

Strategies are based on asking the right questions. Any successful

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Inbound Lead Generation: Break Through the Noise, Win Buyers Who Matter

Inbound Lead Generation: Break Through the Noise, Win Buyers Who Matter

March 21, 2025

Many marketing teams have an outdated vision of inbound lead

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Business Storytelling: Fostering Action with Intent

Intent in Business Storytelling: Fostering Action with Intent

March 21, 2025

Data persuades, but strategic storytelling influences behavior. Explore the magnitude

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